AAA Launches New Campaign Against Distracted Driving

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VIRGINIA BEACH, VA. (April 4, 2019) - Local safety advocates joined together to support AAA’s relaunch of the Distracted Driving Campaign “Don’t Drive Intoxicated. Don’t Drive Intexticated, at a press conference in Virginia Beach on April 4th at AAA Corporate office. AAA Tidewater Virginia, City of Chesapeake Fire and Rescue, Chesapeake Police, Virginia Beach Police, Suffolk Police, Norfolk Police, Mayor Dyer of Virginia Beach, Director John Saunders of the Highway Safety Office at the DMV and Delegate Jason Miyares came to the unveiling of the new distracted driving campaign today. This campaign is a continuous message targeting drivers who would never consider drinking a beer behind the wheel, and yet, regularly engage with mobile devices that dangerously take their eyes, hands and minds off the road.

 

“AAA’s campaign goal is to help the public understand that distracted driving is just as dangerous as drunk driving. Crashes from driver distraction can causes fatalities and injuries that could have been prevented by keeping the focus on driving,” said Holly Dalby, spokesperson for AAA Tidewater Virginia.

 

AAA recognizes the impact that more than 50 years of public education efforts against alcohol-impaired driving have had across the country. Those campaigns helped to achieve changes to alcohol-impaired driving laws, increased enforcement, and, critically, a shift in public attitudes and behaviors toward drinking and driving. Although much more still needs to be done, anti-drunk driving campaigns and related efforts have helped cut the number of alcohol-impaired crash fatalities in half since the 1980s, according to the National Institutes of Health.

 

“AAA has made traffic safety a priority since 1921, working to make roads, vehicles and drivers safer,” said Dalby. “Through this latest initiative, AAA Tidewater is committed to changing attitudes and behaviors surrounding the deadly problem of distracted driving, and we will continue this effort for years to come.”

 

Distracted driving kills an average of nine people and injures 1,000 each day, according to the National Highway Traffic Safety Administration. It is the third leading driver-related cause of crash fatalities behind speeding and driving under the influence. And these numbers likely underestimate the problem because most drivers do not admit to distracting cell phone use after a crash.

 

As part of North America’s largest motoring and leisure travel organization, AAA Tidewater Virginia provides its more than 330,000 members with travel, insurance, financial and automotive-related services. Since its founding AAA Tidewater Virginia has been a leader and advocate for the safety and security of all travelers. For more information, visit AAA.com and follow us on Twitter at Twitter.com/AAATidewaterVA or Facebook at facebook.com/AAATidewaterVirginia.